3 Ways to Improve Customer and Client Relationships

These days, small businesses of all types need any competitive advantage they can get. One such example of the best advantages small businesses have is the ability to build healthy and productive relationships with their customers and clients. Indeed, this advantage is often powerful enough to allow businesses to overcome other disadvantages. As such, it is vital that every business do whatever they can to improve their customer and client relationships. Here are three ways to make that happen.

Figure Out Who They Are

You can’t improve your relationships with your customers or clients if you don’t know who they are. As such, make sure you have some sort of database that allows you to keep tabs on your clients and their buying patterns. Once you know who is already using your services, try to figure out what information you can extrapolate from that data. From there, find out how you can better serve similarly situated clients. This will have two benefits: It can help you better serve your already existing client base and allows you to further expand what you offer, thus gaining similar customers.

Use the Latest Technology

The best way to figure out who you customers are is to use the latest technology. Using CRM software can develop your relationship with customers and clients. The right CRM software can allow you to track contacts and purchasing patterns, giving you the information you need to figure out how you can better serve your customers. Furthermore, CRM software usually has a notes section that will enable you to make specific notes about client interactions. This will enable you to track your specific contacts and, better still, develop a relationship with your customers that is built on understanding, trust and value.

Get the Right Training

Improving customer and client relationships often means getting specific training on how to do so. Thankfully, there are entire industries on how to build these vital relationships. Your job, as a business owner or manager, is to identify the right types of training and give yourself and your employees the time to learn.

Improving customer and client relationships is something that you and your business must do. Doing so will allow you to learn more about your customers. This is good specifically because it serves a vital business goal. Remember, a good part of growing as a business is about serving an unfulfilled need for your customers. Improving your relationships with them will give you access to the information that will allow you to grow your business.

Want to ensure customer success by re-developing your business model to be current with the times? Click here to learn about our professional product consulting services and schedule a call to learn how we can help!

6 Methods for Improving Your Team’s Leadership

Improving on leadership skills is a process of committing to constant, daily improvement of those skills. In today’s fast and complex business world, being a strong business leader couldn’t be any more necessary. With the constant changes in demands and business trends, it can be easy to overlook the needs of your team.

As you take the time to assess where the team(s) you currently lead are at on the leadership scale, here are six methods to help you build a strong team of leaders.

No More Micromanaging

Micromanaging can be a destructive habit, especially when left unchecked. Many leaders who micromanage often play down their habit by labeling it as a control freak issue. The common denominator for most leaders who carry the burden of this habit is that the company is their baby that they’ve built something from nothing.

While building up a company from scratch to a high-growth business is respectable, micromanaging your team is more damaging than you realize. To help you see the bigger picture here, managers are the professionals you hire to manage tasks and processes, whereas, leaders such as yourself lead the way, inspire their team, and steer the ship.

Without the crew and having all hands on deck, your ship will sail into troubled waters, as will your company. Let your managers keep the tasks on track so you can be the effective leader your team needs to reach your company’s desired outcome.

Learn From Leaders in the Field

When it comes to being an effective business leader, you don’t need to reinvent the wheel. Many companies have been known for building incredibly strong company cultures and leadership teams. Zappos is considered a leader in HR management around the world. It’s worth taking the time to learn how they’ve become such a powerhouse in the HR world and see what you can glean from their management set up, and implement what you think will help build the right company culture for your business.

Keeping Employees Happy

It’s no secret that happy employees are known to be more productive. Having a happy team really begins with the culture you as a leader create for them. Being a better leader in this area can include practices such as setting clear and proper expectations, making each member feel like they are valued, coaching or mentoring them on personal and professional development, as well as trusting them and keeping them involved.

Employees want to feel like they are part of the bigger picture. If you want to become a better leader, give them a picture and inspire them to reach your desired outcome as a team by genuinely making them feel like you cannot do it without them. The truth is, you really cannot reach your company’s goals without any of your team members.

Focus on Changing the One Person You Can Change

Leaders aren’t necessarily born, they are more usually made. If you feel as though there’s a disconnect between yourself and your team on the leadership front, then focus on changing the one person you can change – yourself. Here are some things to consider when it comes to improving yourself as a business leader:

  • Self-awareness. Internal self-awareness can help you understand your values, your belief systems, and emotions. This is what makes up your internal narrative. External awareness is evaluating how your actions, words, or the lack thereof could be affecting others.
  • Personal Accountability. Taking responsibility for your actions and building a culture that includes this practice requires an example from you, the leader.
  • Be action-oriented. When something doesn’t go right, take action instead of complaining or blaming. When your team sees you working under fire to fix a problem, it will inspire them to get to work alongside you.

Build a Team of Individual Leaders

One thing many leaders fail to recognize is the fact that their team is a team of individual leaders in the making. They already have unique strengths and talents with the potential to create and improve on them. Earlier, it was mentioned that it was important that you make your team members feel valued, which is an essential aspect of creating leaders.

You can do this by valuing what your individual team members bring to the table, and trusting their expertise and opinions. You can mentor them and build relationships to help team members realize their own value while promoting a culture of achieving milestones together through collaboration and inclusion.

Remember, as a true leader it isn’t about you, it’s about the people around you that will inspire you and help you to continue moving forward to reach your desired outcomes and overall success. Your team is your greatest asset in your organization.

Celebrate Team Success

When you reach major milestones together as a team, it feels good to celebrate. This is not a common practice in business, but it definitely should be. Having a team lunch or dinner, or another simple gathering to celebrate your recent success will continue to feed on your team’s happiness and excitement to be part of your company’s overall mission and goals.

If you want to improve your team’s leadership, remember it begins with you and your example. It also includes creating an ideal environment for growth, productivity, and creativity. The best thing you can do as a business leader is to focus on the individuals that make up your team and give them the best possible version of yourself each and every day. It is not about perfection, it is about committing to a process of constant and never-ending improvement, together.

Does your business get stuck in the challenges of product and people development? We can get things moving! Click here to learn about our Product Consulting services or schedule a discovery call to learn how we help design organizations that thrive!

Beyond Code for Product Teams

Being able to articulate the why of what we are building is sometimes more important than actually building it.

The tech stack is continuously evolving, driving a focus on interpersonal skills over hard skills. Yet many technical teams lack the ability to effectively communicate with business people. Today’s workplace requires designers, developers, and engineers to go beyond code and focus on understanding customer needs by designing solutions that are often tested and thrown away. The role of the product manager as an effective conduit between the business and technology has risen, yet all team members need the skill set to build solutions to business problems that are functional, usable and technically feasible.  

Together we will step through real-life examples of how to be an effective intrapreneur by bridging the technical with the practical through key themes:

  • Why business model development is so critical
  • How to run effective customer discovery
  • Designing and running experiments using design thinking principles
  • Creating value-producing pivots and getting buy-in

Event Date: February 27, 2020, 11:00am – 12:30pm PST
Event Location: HanaHaus Newport Beach, 3366 Via Lido, Newport Beach, CA 92663

Group size is limited; register now through Eventbrite!

This session is facilitated by Shelley Iocona, Founder + Principal, of innovation services firm ON ITS AXIS. Shelley advises clients on product strategy and planning, utilizing design thinking principles and an evidence-based approach to development. She previously held leadership roles at high-tech companies, one of which was Yahoo, where she decided lean startup needed to be applied within big companies and that intrapreneurship is critical to the future of work. Shelley brings over 20 years of experience in project management, engineering management, and product management to accelerate new products get traction in the market across various industries including healthcare technology, fintech, disruptive HR, and social good.

How To Accelerate Company Growth with a Business Aligned Hiring Roadmap

We all get how impressive the hire from a name brand company might be. However, more often than not, making the vanity hire turns out disastrous for both parties. Why?

Too often hires are made based on a particular set of skills or a person’s pedigree. Not taking into account the importance of cultural alignment or the objectives of the business. Your hires should be made on the basis of what is best for the company backed by evidence of performance.

Join our Leadership Team on the Hire Power Radio Show for the recorded live talk from earlier this month!

How To Accelerate Company Growth with a Business Aligned Hiring Roadmap

Want to learn how to create a killer hiring roadmap that get you the results you’re looking for? Schedule a complimentary discovery call to learn more!