August 11, 2023 press

ON ITS AXIS Certified By the Women’s Business Enterprise National Council

For Immediate ReleaseCertified WBENC Women's Business Enterprise

August 11, 2023

ON ITS AXIS Certified By the Women’s Business Enterprise National Council

Costa Mesa, CA — August 11, 2023 — ON ITS AXIS, a business specializing in helping organizations reimagine and launch products, is proud to announce national certification as a Women’s Business Enterprise by the WBEC-West, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC). WBENC Certification is the gold standard for women-owned business certification in the United States.

“We are thrilled to join the ranks of WBENC-certified women-owned businesses,” says Shelley Iocona, Founder and Principal of ON ITS AXIS. “As an innovation firm, we know how important diversity is and are excited to discover new opportunities to carry out our mission of helping Fortune 1000, high-growth companies, and nonprofit/impact-focused organizations spark change, enhance agility, and optimize growth by leveraging our proprietary product and people® framework.”

The WBENC standard of certification implemented by the WBEC-West is a meticulous process, including an in-depth review of the business and a site inspection. The certification process is designed to confirm the business is at least 51% owned, operated, and controlled by a woman or women, and that the business has appropriate structure and strategic business planning and implementation in place.

“We are proud to count ON ITS AXIS as one of the 18,000 plus certified WBEs in the U.S.” by Pamela S. Williamson, PhD, President/CEO, Women’s Business Enterprise Council – West. By including women-owned businesses among their suppliers, corporations and government agencies demonstrate their commitment to fostering diversity and the continued development of their supplier diversity programs, which in turn empowers women as leaders and brings about a more diverse, balanced and sustainable economy.

WBENC Certification combined with professional development and engagement in the WBENC network provides unsurpassed opportunities year-round, both virtually and in-person, for women-owned businesses to grow and expand their business and innovation through events, programming and connections with major corporations and other WBEs.

To learn more about ON ITS AXIS, please visit

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ON ITS AXIS is an award-winning innovation consultancy helping enterprises accelerate faster and at scale. Since 2009 we’ve partnered with some of the brightest, most forward-thinking companies to spark change, enhance agility, and optimize growth. Over the years we’ve had the honor to work with companies like Samsung, Google, Amazon, Yahoo, IBM, and BICS. Through our product and people® framework, we’ve created business models, taken products from concept to commercialization, and created cultures of excellence.

We believe creating a better future starts with innovating today.

About WBENC:

About WBENC: 
Founded in 1997, WBENC is the nation’s leader in women’s business development and the leading third-party certifier of businesses owned and operated by women, with more than 18,000 certified Women’s Business Enterprises, 14 national Regional Partner Organizations, and more than 500 Corporate Members, most of which are Fortune 500. Thousands of corporations representing America’s most prestigious brands, as well as many states, cities, and other entities, look for and accept WBENC Certification. Through the Women Owned initiative, WBENC also is a leader in supporting consumer-oriented female entrepreneurs and those who do business with them by raising awareness for why, where and how to buy Women Owned. For more information, visit and