August 12, 2022 press

Go-To-Market Traction

Sales Strategies for Early Market Launch

Finding your first customers can make or break early market launch success. Enticing customers to make a switch from their current solution, expecting high value from yours, and having trust in you and your team when knowledge of your solution is minimal are some of the obstacles to overcome. That’s why a go-to-market strategy is so important. Getting new customers for a new product to help achieve product-market fit allows customer acquisition to be easier, and paves the way for creating customer champions who will gladly pay a premium.

In this session of Business Bites, we hear from industry expert Gaytri Khandelwal on how to achieve early go-to-market traction with unique sales strategies that work.

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