June 17, 2022 Shelley Iocona

2022 Women In Product Conference Workshop

A First Step from Productship to Foundership – Led by Susan Liao with contributors Shelley Iocona and JJ Rorie

Many product professionals feel the pull to become a founder. It’s a natural aspect of the work we do.

Last month I had the honor of participating in the 2022 Women In Product Conference during a workshop led by Susan Liao, Founder and Lead Facilitator and Coach of Startups for All.

Susan also invited our colleague JJ Rorie, CEO of Great Product Management and Author of IMMUTABLE: 5 Truths of Great Product Managers to join the interactive workshop and we had so much fun collaborating.

Below is a summary of the workshop and a recording of the session:

💡 Learn how a “best-case” / “worst-case” design & writing activity helps to clarify what really matters.

💡 From the lens of a founder, a draft of your North Star Vision that articulates the change you want to see in the world, 10 years from now.

💡 Download a companion facilitator’s guide to run the same exercise in a (product) team context.

Women In Product is a nonprofit organization dedicated to empowering women in product management and advocating for equal representation.