February 17, 2020 press

Beyond Code for Product Teams

Being able to articulate the why of what we are building is sometimes more important than actually building it.

The tech stack is continuously evolving, driving a focus on interpersonal skills over hard skills. Yet many technical teams lack the ability to effectively communicate with business people. Today’s workplace requires designers, developers, and engineers to go beyond code and focus on understanding customer needs by designing solutions that are often tested and thrown away. The role of the product manager as an effective conduit between the business and technology has risen, yet all team members need the skill set to build solutions to business problems that are functional, usable and technically feasible.  

Together we will step through real-life examples of how to be an effective intrapreneur by bridging the technical with the practical through key themes:

  • Why business model development is so critical
  • How to run effective customer discovery
  • Designing and running experiments using design thinking principles
  • Creating value-producing pivots and getting buy-in

Event Date: February 27, 2020, 11:00am – 12:30pm PST
Event Location: HanaHaus Newport Beach, 3366 Via Lido, Newport Beach, CA 92663

Group size is limited; register now through Eventbrite!

This session is facilitated by Shelley Iocona, Founder + Principal, of innovation services firm ON ITS AXIS. Shelley advises clients on product strategy and planning, utilizing design thinking principles and an evidence-based approach to development. She previously held leadership roles at high-tech companies, one of which was Yahoo, where she decided lean startup needed to be applied within big companies and that intrapreneurship is critical to the future of work. Shelley brings over 20 years of experience in project management, engineering management, and product management to accelerate new products get traction in the market across various industries including healthcare technology, fintech, disruptive HR, and social good.