August 16, 2021 press

Pricing 101

A Behind the Scenes Discussion About Product Pricing

If you’ve ever struggled to price a new product you’re not alone. Estimating demand and predicting factors impacting what customers are willing to pay requires more than just guesswork. The strategy to effectively pricing products involves balancing the constraints of customers, competitors, and of course cost.

In this month’s Business Bites we’ll look at the pros and cons of various pricing strategies and hear from industry experts Shelley Iocona, JJ Rorie, and Babis Makrynikolas on how their views of pricing products have changed and what they wish they knew when they started out.

Business Bites is an exciting and original webinar series brought to you by HanaHaus in close collaboration with ON ITS AXIS. Enjoy 45-minute livestream episodes featuring renowned thought leaders and notable speakers from various industries. Join us for thoughtful conversations every month where our guests share insights on innovation, leadership, business development, and other relevant topics!

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