Due to increased competition in the marketplace, having a clear brand that illustrates a unique identity and clear value proposition is more important than ever. Whether you are developing a new product or enhancing an existing one, learn why branding is pivotal to product success.
Are We There Yet? Why Developing Products Is Like Endurance Training
Sometimes we finish a quick, satisfying sprint and other times we feel like our current release cycle will never end. Developing products requires passion, commitment and stamina. Learn how to overcome fatigue at each point of the product lifecycle by adopting common endurance training techniques.
Making The Right Move: User Onboarding & The Power of Prototypes
Developing products and services isn’t easy but understanding users makes designing for them much easier. Getting the right user experience design by presenting options through prototypes is critical in the design thinking process and ensures proper user onboarding. Build something better the first time around.
What should you do when your title isn’t ‘product manager’ but you need to manage the product?
It’s a confusing world out there! Learn the various roles that relate to digital product management and apply a framework for success.