07 Mar 2019
Innovation + Growth
March 7, 2019 Shelley Iocona

When Giving is Easy, Everyone Wins


When you hear the term “social good,” what does that mean to you? If you’re thinking about something that benefits a large number of people in a meaningful way, you’re right. The concept of social good can be traced back to philosophers in Ancient Greece and provides the basis for charity or philanthropic work. One of the greatest examples of social good is the Bill and Melinda Gates Foundation, whose mission is to help solve some of the world’s most pressing problems leveraging Bill and Melinda’s wealth to do this important work. While I personally find what they are doing to better our world inspiring, important and innovative, there are countless others committed to giving back that are not in the global public eye.

Motivated by the desire to give back, Kelly O’Connell, Founder and CEO of the non-profit organization, Start Giving Local, created a model that empowers everyone to give back in creative ways.

Giving should be easy. Everyone should possess the ability to easily support any secular, non-political cause, and non-profits should represent the collective will of a diverse society.

As ON ITS AXIS’ nonprofit partner, Start Giving Local is enabling the businesses we work with to change the world.

Recently I had the pleasure of speaking with Authority Magazine on the topic:

Ideas like this can change the world because everyone wins! Businesses are connected to the talent they need to efficiently achieve their objectives, candidates are matched with career opportunities that align to their personal goals, companies are given easy ways to participate in philanthropic giving and charities get the added financial support they need to achieve their social good objectives. Finally, we benefit by capturing clients we might not typically have access to.

If you’d like to learn more about what Start Giving Local is doing, how you can add giving to your business model or simply participate in one of their upcoming charity endurance event teams, please get in touch.