Three key questions to ask at the onset of new product development New product development is a lot of hard work, not only in the ideation phase, but throughout the product lifecycle. Once you’ve established what your product’s value proposition is, the effort establishing product/market fit can feel all-consuming. In the midst of polishing your pitch, it’s easy to forget that you may have missed some important questions. Some of these are marketing-related, and others are related to your legal rights. Among other things, investors or acquirers will definitely want to know whether you actually own your underlying IP. So here are three key questions to ask at the onset of new product development. You might be surprised how asking these questions now can save you significant time and money later in the lifecycle. Does your brand resonate with your product offering? We know a strong brand that resonates with…
