Shelley Iocona

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05 Oct 2018

Coded in Orange County

Orange County, California, is a special place. Known for it's breathtaking views of the Pacific Ocean and picturesque coastal scenery, its become an important extension to the tech startup scene in nearby Los Angeles and San Diego. As members of the Orange County community with headquarters in Costa Mesa, I am proud to announce a partnership with Coded in OC, a community organization focused on highlighting companies who develop software in Orange County, California, fueling the local economy. Supported by the Greater Irvine Chamber and Irvine Valley College, this community initiative intends to grow the local economy by encouraging companies to invest in local talent, grow and retain the local workforce, pursue innovation, and shine a light on Orange County’s technology community. By joining Coded in OC, we at ON ITS AXIS are committed to fostering Orange County as an innovation hub. Through our service offering and initiatives such as this,…

24 Sep 2018

Why Your Talent Acquisition Strategy Rules Your Growth Strategy

There is no substitute for a quality company culture. A report from the Columbia Business School indicates that over half of executives link positive culture to increased productivity and profitability. But while business leaders recognize the value of culture, they struggle to build it; 87 percent of respondents in a Deloitte Insights study cite cultural development as one of their chief challenges. In a corporate context, core values are best developed from the ground up — beginning with hiring. A quality hire not only possesses critical skills and professional acumen, but also principles that align closely with your company's brand. While certain cultural elements can be refined over time, it's virtually impossible to force a fit with employees who don't share your workforce's overarching values. Defining And Highlighting Your Company's Culture Core values create a much-needed framework for your company, while your mission and vision statements serve as foundation. It's critical that you clearly define these elements…

09 Jul 2018

Business Success Begins With Alignment

Running a successful business takes a lot of heart and hustle, not only for small business owners, but startup founders as well. Once you’ve established your company and developed products and services that fit your target market, working in and on the business tends to come at a furious pace. Balancing the ongoing work and managing the company takes discipline. As growth happens, scaling often goes by the wayside. Here are five questions you need to ask yourself throughout the year to help reduce burnout and promote a healthy work cadence. Do we know our Core Values? Core Values are at the heart of every company. They are more than just empty words but rather they are part of your foundation. What does this mean? When you create Core Values for your company, they serve as the frame that holds your company up to make it stronger. Your Core Values help…

21 Jun 2018

Inspiring Stories from the OC

What a fun week being featured in VoyageLA magazine's Inspiring Stories from the OC! Thanks to the VoyageLA Staff and David Voorhees, an Orange County based photographer and videographer, I had the opportunity to share and illustrate how ON ITS AXIS got started and our vision for working with early stage and high-growth startups. I also share how I believe our social good component combined with our product and people focus is what truly sets us apart from other technology consulting and staffing firms. The best part of the experience is seeing how taking time for reflection and sharing my experience as a founder helps other founders learn and grow. Since the interview was published, my inbox has been flooded with stories, requests and well wishes. As a founder focused on giving back, how can I support you? If you read the interview and would like to learn how I…