Being able to articulate the why of what we are building is sometimes more important than actually building it. The tech stack is continuously evolving, driving a focus on interpersonal skills over hard skills. Yet many technical teams lack the ability to effectively communicate with business people. Today’s workplace requires designers, developers, and engineers to go beyond code and focus on understanding customer needs by designing solutions that are often tested and thrown away. The role of the product manager as an effective conduit between the business and technology has risen, yet all team members need the skill set to build solutions to business problems that are functional, usable and technically feasible. Together we will step through real-life examples of how to be an effective intrapreneur by bridging the technical with the practical through key themes: Why business model development is so critical How to run effective customer discovery Designing and running…
