We appreciate your interest as a guest author for the ON ITS AXIS blog.
We request exclusivity. However, we make exceptions for company or personal blogs. In those cases, we ask that you state that the blog was originally published on ON ITS AXIS, link to the original, and change the canonical URL to ON ITS AXIS. No advertorial or affiliate backlinks are allowed.
We have a few guidelines to ensure topic suggestions and the article writing process are efficient, effective, and enjoyable.
Please ensure your proposed topic speaks to our Audience and one of our Personas. It should also neatly fit into one of our blog Categories listed below:
- Change Agility + Adoption
- Customer Experience + Optimization
- Innovation + Growth
- Leadership + Culture
- News + Events
- Product Strategy + Management
- Workforce Innovation + Opportunity
Audience
ON ITS AXIS serves what Forbes refers to as the Global 2000. We designed our product and people® solutions to help the largest public companies grow and scale.
In addition to the Global 2000, ON ITS AXIS serves organizations in the nonprofit space as well as high-growth startups.
Personas
Within each type of organization, we serve different personas who each experience different pain points and opportunities for growth within their role. Below is an example of who we serve and how we help.
People / Culture / Learning & Development
We support the Chief People Officer or Head of People who are deeply concerned about risk management, cost of labor, and are partly responsible for the accounting function.
Pain Points:
- avoidance of workplace toxicity
- optimized workforce/workforce well-being
- workforce for scale or business performance
Product / Growth / Innovation
We support leaders in Product Strategy, Product Management, Growth, and those responsible for Innovation such as the Chief Innovation Officer or Head of Innovation.
Pain Points:
- learn how to collaborate and get buy-in so they aren’t delivering innovation top-down but building a culture of H2 and H3 transformational ideas
- get their ideas prioritized in CFO’s budget
- adoption of how to fit their H2 and H3 transformational ideas within organizations used to H1 performance
How We Help
Our distinct service lines support clients in the following ways:
- Product Innovation
- Market Research
- Customer Insights
- Strategy + Roadmaps
- Prototypes
- Pilot Studies
- Business Modeling
- Go-To-Market
- Pricing + Commercialization
- Product Market Fit
- Agile Development Product Coaching
- People Innovation
- Organization Design
- Talent Acquisition
- Diversity + Inclusion
- Change Agility
- HR Tools + Compliance
- Innovation Training
- Employee Engagement/Development
- Executive Coaching
Style
ON ITS AXIS is a company based in the United States. We use American English in our writing (vs British English and other variations), and ask that guest authors adhere to the American English standard as that style resonates with our primary audience.
Links
When using outside sources, please reference the primary source and link inline. We actually link directly to the sources in the text (ie. link the information to the source, not in parenthesis) That includes all quotes, statistics, data, etc. We need to fact-check as well as provide a link for the reader.
Images and Other Media
You are welcome to suggest images for the article you write but please keep in mind we are a firm focused on diversity and strictly use works supported by the Creative Commons license.
If you have questions not answered in this guide, please let us know by sending us an email so we may clarify.
Thank you for your time and interest!