These days, small businesses of all types need any competitive advantage they can get. One such example of the best advantages small businesses have is the ability to build healthy and productive relationships with their customers and clients. Indeed, this advantage is often powerful enough to allow businesses to overcome other disadvantages. As such, it is vital that every business do whatever they can to improve their customer and client relationships. Here are three ways to make that happen. Figure Out Who They Are You can't improve your relationships with your customers or clients if you don't know who they are. As such, make sure you have some sort of database that allows you to keep tabs on your clients and their buying patterns. Once you know who is already using your services, try to figure out what information you can extrapolate from that data. From there, find out how…