There is no substitute for a quality company culture. A report from the Columbia Business School indicates that over half of executives link positive culture to increased productivity and profitability. But while business leaders recognize the value of culture, they struggle to build it; 87 percent of respondents in a Deloitte Insights study cite cultural development as one of their chief challenges. In a corporate context, core values are best developed from the ground up — beginning with hiring. A quality hire not only possesses critical skills and professional acumen, but also principles that align closely with your company's brand. While certain cultural elements can be refined over time, it's virtually impossible to force a fit with employees who don't share your workforce's overarching values. Defining And Highlighting Your Company's Culture Core values create a much-needed framework for your company, while your mission and vision statements serve as foundation. It's critical that you clearly define these elements…
