Tips for allowing creativity to surface during the challenges of startup life Recently I was discussing a potential pivot for a founder’s company and we got on the topic of failure. Yes it is true that many startups fail. The biggest reasons are attributed to not achieving product-market fit and the next can be bundled into execution problems. The startup world is full of people who have failed. Those that go through the rollercoaster ride of a startup and the necessary pivots will likely have gone through many failures before a success breakthrough occurs. It’s part of the process. What do you do when you hit walls in your company progression, product idea or growth goals? We’ve all been there. Here are some tips for moving forward and turning failure on its head. Don’t Fear The Reaper In the US we talk about failure as a common part of startup life, while…